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Gucci Jackie Bag – Global Digital BrandCampaign

The brief

To craft a compelling ad campaign for the renowned Gucci Jackie Bag, with a special twist: shooting in
Ghana, a first for Africa.

Our Approach

We harmonized luxury with Ghana’s rich cultural backdrop. The outcome was a globally celebrated campaign that showcased Africa in an unprecedented light.

Client:   Gucci
Date:   10 February, 2021
Location:   Accra, Ghana