The brand

First National Bank stands tall as Ghana’s most progressive electronic and digital banking entity. With the #Changeables Campaign, they wanted to celebrate resilient Ghanaians who transform challenges into stepping stones.

The brief

To create a compelling digital media campaign to spotlight three iconic figures embodying the #Changeablesspirit.

Our Approach

We crafted stories that not only celebrated these figures but inspired young Ghanaians to aim for the top
and work towards it. Through radio and digital media, we brought their stories to life, spotlighting the
adapt ability and resilience of our chosen heroes in very exciting ways.